Ever imagine your Blog as a living, breathing thing? How about your Internet Marketing articles?

Your Blog and marketing articles can become a source of steady website traffic, especially if you provide “content with a pulse”

One way to add the pulse to your Blog posts and Internet Marketing articles is to imagine them as living organisms.

All living organisms have a distinct shape. So, if you want your Blog and articles to come alive, start by taking a close look at their shape — their geometric shape.

Some shapes — and remember, we’re talking geometric shapes here — are more pleasing to readers than others.

Other shapes are less pleasing. Some even cause readers to click off the page before taking the action you’d like them to take.

Among the worst shapes is the “Blob”; it’s a free-form shape that constantly reshapes itself, just as “Blobs” in Hollywood movies do.

All that shaping and reshaping annoys readers subconsciously, causing them to leave the page. Readers seek orderly writing. Free-form writing confuses them.

There’s nothing linear about a “Blob.”

A “Blob” post or article typically has too many paragraphs that begin with the word “the.”

“Blobs” often are stream-of-consciousness posts, meaning they’re not orderly or linear. Readers can’t spot the important information easily because it’s buried somewhere in paragraph after paragraph that begins with “the.”

It’s all explained in Write Faster, Write Better, a guide to improving the quality of your Blog posts and Internet Marketing articles.

Another shape to avoid is the “Pyramid.”

Take a close look at the shape of your Blog posts and articles. If the information is too thin at the top and too thick at the bottom, chances are good that you’ve produced a “Pyramid.”

It’s hard to keep readers’ attention in a “Pyramid” Blog post or marketing article because the writer is burying important information. In short, they’re asking readers to do too much work.

“Pyramids” are thin at the top, meaning the writer is withholding what readers crave — the meat.

And “Pyramids” are thickest at the bottom, meaning the information they seek has been withheld from them for too long.

Readers expect to be “grabbed” at the top of the Blog post or article and ushered to the bottom in an interesting, orderly fashion. “Pyramids” and “Blobs” are unfriendly to readers because it places the burden on them to find what’s important.

If your Blog posts and articles aren’t resulting in the traffic you desire, take a close look at the shape of your writing. Are you producing “Blobs?” Has the “Pyramid” worked its way into your prose?

Commit to writing in an eye-pleasing shape. And add a little pluck to your writing as well.

Your goal with your Blog posts and articles should be to “grab” readers and not let go — and to give them reasons to come back time after time.

Assess the shape of your writing. Provide content with a pulse and personality. Readers not only appreciate it, they expect it.

They’ll appreciate the absence of the “Blob” and the “Pyramid.”

Patrick Pretty is a writer and Internet Marketing’s “Sensational Master Of Eye Candy.” He is co-author of 20Ways to Make $100 Per Day Online.

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